Core Values

There are Five Core Values which represent our major beliefs and philosophies.

They are easy to remember because they are based on one word: TRUST

T = Trust. R = Responsibility. U = Understanding. S = Standards. T = Truth.

1. TRUST: We believe trust is the most significant ingredient in any relationship. To establish and maintain trust we have to be worthy of trust. This requires integrity which means "soundness of moral principle". Trust is the first of our values.

2. RESPONSIBILITY: It is our responsibility to care about our customers and respect the trust they give us by choosing us. It is our responsibility to be trustworthy and loyal to our clients.

3. UNDERSTANDING: We care about our clients, our associates and our business. We know how important it is to listen and to communicate. We strive to be good listeners and responsive communicators.

4. STANDARDS: We believe in standards of excellence in all that we do. By serving our clients and supporting our employees, we can secure the Company’s growth into an exciting future. We desire to have global outlook through learning corporate culture.

5. TRUTH: We are committed to maintaining integrity, trust, honesty, ethics and professionalism as the foundation of our decisions and actions. We believe honesty is the only way to succeed in business - in the long term. We are here for the long term-forever.